Fulfill your goals, whatever they may be. Grow your financial assets while simultaneously protecting your loved ones with the PPLI and VUL plans. Create a portfolio that serves your exact needs, whether you seek estate planning, business succession, protection for your family, or securing your assets against an unpredictable market. With our bespoke wealth management solutions, your legacy is assured.
We provide advisory and research services as well as arrange contracts based on exemplary life insurance fiduciary advisory practices. We take pride in bespoke face-to-face services based on our clients’ requirements.
Tailored suite of insights and wealth amassment solutions to grow your personal wealth in a safe, regulated and effective estate planning solution.
财务管理
量身定制的财富积累解决方案可以通过安全,规范和有效的资产规划解决方案来增加您的个人财富。
Insurance & Investments
Private placement life insurance and universal life solutions for wealth protection, financial compliance, B2B distribution and cross-border asset transfers and jurisdiction compatibility. Key features include:
High insurance coverage for life
Premium payable in cash and/or by transfer of assets
Insurance benefits payable in cash and/or by transfer of assets
Available in 8 currencies
PPLI/VUL 主要特点
高保额的终生人寿保险
保费可以以现金和/或资产转移的方式缴付
保险赔偿以现金和/或资产转移的方式支付
支持 8种货币结算
Optimal Protection
You retain your existing investment portfolio and strategy, while enjoying your assurance that the financial future of your loved ones is secured.
最佳保障
您可在保留现有投资组合和策略的同时,确保您的亲人未来财务状况获得 保障。
Investments in Control
You maintain the control of the invested assets, and have the option of working with your own asset manager.
可控的投资
您继续保持对投资资产的控制, 并且可以选择与您自己的资产管理方合作。
Efficient Wealth Distribution
Your beneficiaries will have a choice to receive the insurance payout in cash and/or by transfer of assets, ensuring an efficient distribution of estate.
有效分配财富
您的受益人可以选择以现金和或资产转移的方式来收取保险赔款, 从而确保财产的有效分配。
Access to Profits
You can withdraw investment profits from your PPLI or VUL plans at your disposal,, giving you greater liquidity and flexibility.
PPLI Asia was established in Singapore, known for its sound financial services laws, institutional stability and protection of client confidentiality. We craft solutions to cater for estate planning, succession planning, wealth preservation and wealth transfer as well as wealth management. The company’s experienced and qualified professionals deliver customised life insurance-based or fiduciary solutions and advise clients with a variety of complex needs.
Life insurance brokers are licensed under the Financial Advisers Act (Chapter 110) regulated by the Monetary Authority of Singapore (MAS).
Our clients are from around the region esp Indonesia, Malaysia, Thailand, Japan, Philippines, India, UK and European countries.
We mostly use private placement life insurance and universal life to achieve the wealth protection, wealth transfer and tax management objectives of our clients.
We have distribution agreements with life insurance companies in Singapore, Bermuda, Barbados, Liechtenstein, Isle of Man, Cayman Islands and United States.
人寿保险经纪人公司都需在《财务顾问法令》下获得许可。
served as Chief Business Officer of AXA Life Singapore, Sales Director of Swiss Life Singapore, CEO of Great Eastern Life Indonesia, CEO/Managing Director of NMBf Merchant Bank Fiji, Director of MBf International, Sydney (an ASX company) , Vice President of MBf Asia Capital Corporation Pty Ltd, Hong Kong, amongst others. He also founded two registered fund management companies in Singapore.
See Seen Lee
Director
is an Actuary by training and started in the traditional space of calculating reserves, reporting them to regulators, pricing insurance products and putting all this work into a computer programme. A Fellow of the Faculty of Actuaries in UK in 2005, he worked in Prudential Scotland before moving to Singapore to work for AIA and AXA. He then ventured into risk management with Aviva and later on as the Head of Risk Management for Tokio Marine, Singapore. See Seen holds a BSc (hons) Actuarial Mathematics and Statistics (1st class), Heriot-Watt University, Scotland. He is currently involved in the strategic planning of the company.
Sharon Foo
Finance, Director
has extensive experience in accounting, external audit, taxation, corporate secretarial and business management. He is a chartered accountant and tax practitioner by training with various professional firms. His past professional exposure in various industries contributed significantly to his corporate career development.
Cheng Hock Chi
Executive Director
Chief Operating Officer
qualified as a Fellow of the Faculty of Actuaries in 1985, after graduating from the Heriot-Watt University in 1981. He joined Great Eastern Life Assurance in Singapore that year, where he spent 21 years. He has also served on the Council of the Singapore Actuarial Society in various capacities – Council Member, Honorary Secretary, Vice-president and President.
Be Part
Of Our
Story!
Events
PPLI Forum Asia 2024
Thursday, 14 Nov 2024 08:00 am - Saturday, 16 Nov 2024 12:00 pm (SGT)
Venue: Carlton Hotel Singapore, Singapore
The inaugural PPLI Forum Asia 2023 was held at the Sheraton Towers Hotel, Singapore from Nov 20th to 22nd 2023. This international event allowed participants, mostly from Asia, to learn of the mechanics of structuring a PPLI solution; HNW inheritance and Tax, plus the latest trends and changes as wealth management continue to grow in our increasingly important region.
Integrating personal investment portfolio into a secure and confidential wealth management solution
Private Placement Life Insurance (PPLI) is fast appealing to affluent people all over the world as an effective wealth management solution. The recent changes and implementation of the Common Reporting Standards, and Exchange of Information regulations have rendered traditional fiduciary solutions ineffective somewhat. This has affected HNWIs seeking legally secured structures when it comes to planning solutions.
Although most investors are drawn to PPLI for its tax benefits, investment flexibility and price structure, many in Asia regard the wealth transfer mechanism, asset protection and death benefit as key and important features.
Wealth structuring for customers
This is how it works. The customer transfers in full or a part of their assets (possible via in speciel transfer) as insurance premiums into a customized insurance solution. Customers have a range of options in the design of the investment instruments provided by private banks or asset/fund managers.
The chosen Life Insurance Company remains the proprietor of the investment for the duration of the policy. Any returns on this investment – after deduction of fees/withholding tax (where applicable) at source – formally go to the Life company. The investments in the insurance deposit account and the returns achieved during the term of insurance are therefore, in principle, not subject to tax on the policyholder’s part. At the end of the policy term, the Life Insurance Company passes the returns on to the customers, while itself earn the agreed administrative fee during the term of contract.
Complementary partnership
Whereas, in traditional life insurance, banks, asset managers and insurance companies vie for the assets of individual customers, this form of business sees them working as partner. The responsibility for managing the assets (typically paid as Single Premium for such policies) placed with the insurance company , rests with the customers and their banks and asset managers, with little changes in the relationship between customer and financial institutions. Customers are free to change the structure of their “deposit” during the policy term. PPLI Asia already cooperates with a large number of banks, insurance companies and asset managers worldwide.
Involvement of an Insurance Company in Wealth Preservation and Asset Protection
While buying life insurance is not an exciting topic for most people, a private placement life Insurance policy is an essential component of this planning and, when properly established, extensive advantages can be obtained.
Flexible & Effective Estate Planning
The income tax benefits of life insurance include: (1) tax-free earnings (dividends, interest, and capital gain) on policy assets; (2) the ability to withdraw and to borrow assets from the policy cash value free of income tax (with proper structuring); and (3) the receipt of policy proceeds by the policy beneficiaries at the death of the insured by contract i.e. as directed by the Policyholder.
One step ahead
We can advise on which Life Company, how to structure a portfolio and which Legal Jurisdiction may provide the most suitable PPLI solution for each international HNWI.
PPLI Asia specializes in bespoke structured life insurance solutions and the legacy planning needs for high net worth individuals. Working closely with our various partners and stakeholders, we are confident that we can help our HNWI clients to achieve their wealth management goals.
PPLI Asia has been very successful in partnering with cross jurisdictions companies life insurance companies by sharing its technical expertise and market knowledge. Our clients have benefitted from our innovative financial solutions on the best inheritance placement in the market. We thrive on cross-border asset transfers and legacy planning.
Variable Universal Life (VUL)
Variable universal life (VUL) is a Whole of Life Investment Linked policy . It is a type of permanent life insurance policy with a built-in investment component that allows for the investment of the cash value . Like standard universal life insurance, the premium is flexible.
VUL insurance however, has a custodian account sometimes called a subaccount that allow for the investment of various investment instruments. The function of the subaccounts is segregated in most cases from a typical life insurance premium pool. The Policyholder or his own appointed asset manager is responsible for the performance of the insurance portfolio. Exposure to market fluctuations can generate significant returns, but may also result in substantial losses. This insurance gets its name from the varying results of investment in the ever-fluctuating market affecting the cost of insurance. If used wisely, VUL insurance offers increased flexibility and growth potential over a traditional cash value or whole life insurance policy.
PPLI Asia is a financial advisory firm, offering the experience and advice of professionals who will help you understand the opportunities and potential rewards when you take a proactive approach to your personal wealth management and fiduciary planning. We take pride in helping our clients to maintain confidentiality as well as to achieve and preserve financial integrity.
PDP Policy
Statement of Personal Data Protection
This Personal Data Policy (“PD Policy”) sets out how PPLI Asia Pte Ltd (“PPLIA”) and its directors, employees and representatives (collectively, “PPLIA”, “we”, “us”, “our”) collect, use, disclose and retain your personal data.
"Personal Data" refers to any data, whether true or not, about an individual who can be identified
(a) from that data; or
(b) from that data and other information to which PPLIA has or is likely to have access.
Examples of such Personal Data you may provide to us include (depending on the nature of your interaction with us) your name, NRIC, passport or other identification number, telephone number(s), mailing address, email address and any other information relating to any individuals which you have provided us in any forms you may have submitted to us, or via other forms of interaction with you.
This PD Policy provides you with notice as to what and how Personal Data is collected, how it is intended to be used, to whom your Personal Data may be transferred to, how to access, review and amend your personal data and our policy on the use of cookies.
PPLIA recognises its responsibilities in relation to the collection, holding, processing or use of Personal Data. The provision of your Personal Data is voluntary. You may choose not to provide us with the requested data, but failure to do so may inhibit our ability to do business with or provide services to you. PPLIA also endeavours to take all reasonable measures to ensure that any party to which it transfers or allows access to your Personal Data complies with this PD Policy.
Collection of Personal Data
Generally, we collect Personal Data in the following ways, when:
1. you submit a proposal form to the insurer or other forms relating to any of our services;
2. you enter into any agreement or provide other documentation or information in respect of your interactions and transactions with us, or when you use our services;
3. you interact with our Sales Directors, e.g. emails;
4. you use some of our services e.g. those provided on our websites;
5. a client takes up an insurance policy for your benefit or appoints you as the life assured;
6. you request that we contact you, be included in an email or hi mailing list; or when you respond to our request for additional Personal Data;
7. you submit a job application;
8. we receive references from business partners and third parties, for example, where you have been referred by them;
9. we seek or receive information from third parties about you in connection with your policy, policy applications, claims or job applications, for example, from other insurers, insurance associations, hospitals, clinics, motor workshops, your ex-employer and the relevant authorities; or
10. you submit your Personal Data to us for any other reasons.
By providing us with any Personal Data relating to a third party (e.g. insured persons, family members, and beneficiaries), you represent and warrant that you shall ensure accuracy of such Personal Data provided and have obtained such third party’s prior consent for our collection, use and disclosure of such third party’s Personal Data for the relevant purposes, except to the extent that such consent is not required under relevant law. You further agree to keep us fully indemnified from and against any and all damages, losses, costs, legal fees (solicitor-client basis), penalties and proceedings, including any penalties or other amounts levied, imposed or charges by any regulator or regulatory authority, arising out of or in connection with your (or your officers’, employees’, advisors’, agents’ and representatives’) acts or omission, fault or negligence in performing these obligations or which results in us breaching relevant laws.
Purposes for the collection, use and disclosure of your Personal Data
In general, PPLIA collects, uses and discloses Personal Data for the following purposes:
1. to evaluate your financial needs and providing recommendations of suitable products and services to you;
2. to assess, process, administer, implement and effect the requests or transactions;
3. to service your policy, account and relationship with us;
4. to respond to your requests and queries;
5. to provide ad-hoc or regular information about your policy;
6. to verify your identity and any information you provide to us;
7. to archive, back up or destroy personal data;
8. for compliance, monitoring and audit reviews;
9. to meet requirements of prevailing internal policies of PPLIA;
10. for internal business and administrative purposes;
11. to meet requirements imposed by any law, rules, regulations, agreements or schemes imposed by any government regulators, law enforcement agencies, government authorities, dispute resolution or industry bodies or in connection with any investigations;
12. for other purposes as notified at the time of collection; and
13. for other purposes directly relating to any of the above.
If you submit an application to us as a candidate for an employment or representative position
1. to process your application including pre-recruitment checks, such as in relation to your credit standing and qualifications;
2. to provide or obtain employee references and for background screening/vetting;
3. to conduct interviews and assessing your suitability for the position applied for; or
4. for any other purposes relating to the aforesaid.
By providing your Personal Data to us, you accept that PPLIA may retain your information for as long as necessary, to fulfil the purpose(s) for which it is collected in compliance with applicable laws and regulations and PPLIA’s prevailing internal policies. We apply reasonable security measures to prevent unauthorised or accidental access, processing, erasure, loss or use including limiting physical access to data within our systems and encryption of sensitive data when transferring such data. Reasonable steps will be taken to delete, destroy or anonymise your Personal Data when it is no longer necessary for any of the purposes above.
Who may be provided with your Personal Data?
Personal Data will be kept confidential but PPLIA may, where permitted by law and where such disclosure is necessary to satisfy the purpose or a directly related purpose for which the Personal Data was collected, provide such Personal Data to the following parties:
1. insurance intermediaries (including our Sales Directors) and insurers with which we arrange policies of life insurance;
2. PPLIA directors and employees and representatives, and third party service providers who provide administrative services, business process services, storage services, scanning of policy documents services, printing and despatch of documents, document processing and archiving services, information technology services, data centre services, payment services, data analytics services, and other services to in connection with the business of PPLIA including but not limited to credit agencies, investigators, hospitals and clinics;
3. medical sources and organisations;
4. our professional advisers such as our lawyers and auditors;
5. any law enforcement agency, statutory board, government regulator, government authority, dispute resolution or industry bodies, as necessary to comply with any laws, rules, regulations, agreements or schemes;
6. any party to whom you have consented the disclosure of your Personal Data; and
7. any other party as required or permitted under applicable law.
Consequences of consent withdrawal
You may withdraw your consent for us to collect, use or disclose your Personal Data by giving us reasonable notice.
If you withdraw your consent for us to collect, use or disclose your Personal Data, other than for marketing purposes, we may be unable to process, administer or manage your policy or account which we arranged for you. In such event, you will be required to make arrangements with other parties to process, administer or manage your policy or account.
Data accuracy
As PPLIA relies on your Personal Data to provide products and services to you, you should ensure that the information provided by you to us is at all times correct, accurate and complete. You should update us in a timely manner of all changes to the information provided to us, and must do so if it is your contractual obligation to update us or any party with which we arranged a policy or account for you.
Amendments to this PD Policy
PPLIA reserves the right, at any time and without notice, to add to, change, update or modify this PD Policy, simply by notifying you of such change, update or modification. If we decide to change our PD Policy, those changes will be notified on our website so that you are always aware of how and what information we collect, how we use the information and under what circumstances the information is disclosed. Any such change, update or modification will be effective as stated in the PD Policy.
Contact Us
You have the right to access and request for the correction of your Personal Data and withdraw your consent given to us to collect, use or disclose your Personal Data. We may charge a fee for data access requests. In all other cases, requests for withdrawal of consent, access and correction may be made via in writing to:
PPLI Asia Pte Ltd
111 Somerset Road, #07-07
TripleOne Somerset
Singapore 238164
For enquiries on Personal Data related matters, you may email us at contact@ppliasia.com.